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Cookie Policy of African Wines

African Wines uses cookies and other techniques such as web beacons and SDKs on the webshop and related sites. Because we want to guarantee your privacy and improve the user-friendliness of your visit (s) to our webshop, we think it is important that you know how and why we use cookies. Below we give you as much information as possible about the use of these techniques, including cookies by Here you can also manage your cookie settings.

Who is responsible for the processing of your data?

African Wines, located at Palaceplein 14 2587 WE Den Haag, is responsible for the processing of data as described in this cookie policy.

What are cookies?

Cookies are small, simple text files that store your computer or mobile device when you use our webshop. Thanks to cookies you do not always have to enter the same information or download when you return to us. Very handy! Moreover, they help us understand how you use our sites and how we can make things better and more customer-friendly. It has to be said: we also use them for marketing purposes.

In addition, we use JavaScript. With this we can do beautiful things, sometimes in combination with cookies and (web) beacons. Like remembering your shopping basket or showing your previously viewed products.

Third party cookies

Cookies from third parties are also placed via our webshop. The privacy and cookie policy of the company in question applies to the use of cookies by other companies

Which cookies do we use?

Functional cookies or necessary cookies

Functional cookies ensure that our web shop functions correctly. Consider, for example, functionalities such as placing an item in your shopping cart or paying for your order.

Analytical cookies

With analytical cookies we collect statistics about how our webshop is used with the help of third parties. By measuring website usage, we can continue to improve our store for the benefit of our users.

Marketing cookies

We place marketing cookies on our web store. Third parties can also place marketing cookies on our web store. We also place marketing cookies on third party websites. We can combine the information from these marketing cookies. We do this so that we can make you the most relevant offers based on your online surfing, searching and buying behavior. With these marketing cookies we also keep track of which advertisements you have seen.

Functional cookies

Functional cookies ensure that the web shop of functions properly.

  • Remembering and saving the articles you add to your wishlist;
  • Giving a notification with an unfinished order so that you do not lose the items in the shopping cart;
  • Saved browser settings so that you can view our web store optimally on your screen;
  • The ability to save your login details so that you do not have to enter them every time;
  • The ability to respond to messages in our web store;
  • An even load on the website so that it is easily accessible and continues to work optimally;
  • Detecting possible abuse or potential problems in our web store, for example by registering consecutive failed log-in attempts.

Analytical cookies

We use, with the help of third parties, analytical cookies to investigate the retail use. These statistics provide us with insight into how often we are visited and where we can improve our webshop. This way we can continuously optimize the experience with our webshop. Among other things, the following data is stored:

  • The IP address that is made anonymous;
  • Technical features, such as the browser you use (such as Chrome, Safari or Firefox), the resolution of your computer screen, your language preference and which device you use;
  • From which page you came to the web store;
  • When and for how long you visit or use the web store;
  • Whether you use the functionalities of the web store. For example, making a wish list, placing an order or viewing previous purchases;
  • Which pages you visit in our web store.
We use these cookies for example to:

Keep track of the number of visitors to our webshop;
To measure how long a visit lasts;
To determine the order in which a visitor visits the various pages of our webshop.

Marketing cookies

In our webshop you can see recommendations and promotions. You can also run into our advertisements on third-party websites. In order to keep these recommendations, promotions and advertisements relevant, we use cookies. These marketing cookies enable:

  • we can keep track of which ads you have already seen;
  • we can keep track of how many times you have seen an ad;
  • we can prevent you from seeing the same advertisement every time;
  • we can keep track of whether you click on the ads;
  • we can keep track of whether you place orders after you have seen or clicked on an advertisement;
  • we can combine your online surf, search and purchase behavior regardless of which device you use;
  • By combining these characteristics, we assess your advertising interest and can tailor the advertisements we show to you in our web shop and on third party websites.

Media agencies act as intermediaries for webshops and advertisers. The marketing cookies of these parties make it possible that:

  • we can show you advertisements from third parties;
  • our advertising partners can combine your preferences at with information they collect when you visit other websites.

For the cookies that these parties place for marketing purposes, we refer to the statements on the websites of these parties. Because the statements can change regularly, we advise you to consult these privacy and cookie statements on a regular basis. The following parties place cookies and / or other techniques on our webshop:

We only use marketing cookies if you have given permission for this. If you do not give permission, advertisements will still be shown, but these are random advertisements. You can make your choice below.

My cookie preference

In order to manage your settings for marketing cookies with other parties, we refer you to the websites of those parties

Delete or disable cookies

You can of course also disable our cookies and JavaScript. Keep in mind that our websites do not work optimally. How you can disable or delete cookies is explained here:

If you want to turn off cookies from specific parties, you can do so via

Privacy policy of

With the use of some cookies, personal data are processed as you have read above. In our Privacy Statement you will find more information about how handles your data.We adjust our cookie policy when our web store or the rules regarding cookies change.


You can consult the current version of this cookie policy by clicking on the link to the cookie policy of at the bottom of each page.

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